The content of your post might be stellar, but if you can’t get your readers to click through, then it doesn’t matter. With so many blogs vying for the attention of your readers, you need to make every effort to create not only catchy but informative blog post titles.
5 Tips to Write Better Blog Post Titles
Ask a question
People love to respond to questions. We all like to give our opinion, right? At the very least we like to read others’ opinions on topics that interest us. So asking questions in our blog post titles can entice a reader to click through.
Solve a problem
This tip is particularly important for those who might find you through a search engine. You want to identify a need, and then use your blog post title to tell your readers how you will solve this problem for them.
Make a list
Lists posts are tried and true blog post titles that work. For example, “Five Ways to …”, “Three Steps to …”, “Seven Things You Need To … “
Keywords will catch the eye of your reader, and it also tells search engines what your post is about. So think about words your readers might be looking or searching for and try to work them into your blog post title.
Keep it short
Readers are naturally prone to skimming, especially when looking through their RSS feed or email. They are looking for what catches their interest quickly. Short blog post titles will ensure they can quickly see what your post is about and decide if they want to click through or not. Plus short blog post titles are better for search engine optimization.
What tips would you add to the list for creating better blog post titles?