I have been in SEO la la land. In the past I have put it off, and put it off, and put it off. And now, I need to just buckle down. I have made a few changes over the last year that have really helped me to optimize SEO, but I still have a long way to go.
Care to join me? (Say: “I’m optimizing my site for SEO with CMB!” –>Tweet this!!)
I’m a sucker for techie jargon. That is my PC way of saying I am sort of a nerd. Yes, glasses and all 🙂
Let me help you sort through the techie jargon and we can break this whole SEO thing into bite-sized chunks. Think of this as the Tech Tuesday that just keeps on giving!
Today, let’s cover one important factoid of information that we need to address before moving on. I get asked this a lot, what is SEO?? Let’s explore:
What is SEO?
SEO is an acronym for Search Engine Optimization. Clear as mud? Let’s dig deeper.
Nobody knows who you are and they definitely don’t know what your blog address is unless you look them square in the face and tell them. If you google your topic/niche/keyword as a new blogger (or one that has never addressed SEO) you will likely find that you don’t come up on Google’s radar for quite sometime (page 2 on the search results may seem like a goal to you right now!).
People will find your blog only as it is made visible to them. They need to find your blog since no readers equal no blog growth. You want to grow and get your word out there, right? Your blog is made visible by Google. Yes, there are other search engines, and you do want to remember those, but let’s focus on Google. They are clearly the biggest! Google matters and we want to make sure they know your blog matters. Because it does, it is your ministry!
Google is a spider. Well, they have spiders. A ton of them. And they crawl – all over cyberspace. They want to find you, are you there? Do you have content that they can crawl around on? They really do want to find new information, and they are looking for it, they just have a lot to sort through. What can you do?
By giving them the necessary information, by making the spider’s job easier, you are optimizing your site for the search engine. Hence, search engine optimization, or SEO.
How to Optimize Your Site for SEO
There are four main ways I recommend you optimize your site for SEO. I am not going to write a novel as that will overwhelm you and leave you searching for a hole to crawl into. Now that you are aware of SEO and what it *sorta* means, here is what you can look forward to next in my How to Optimize Your Site for SEO series:
:: You can give them your information.
:: Make your site sticky (connect it together so they can crawl from one area to another).
:: Use keywords that they are looking for, because others are looking for it.
:: Maximize every aspect of your post. (Every. Single. Aspect.)
I want to make it clear to you: there is an “easy” button. It is important to go through each of these steps and to understand them, but I want you to focus more on content for your ministry than SEO. But I don’t want you to focus on content at the sake of SEO. With no SEO, people may not see your content. So we have to find a happy medium. How can you accomplish that?
Many of you already have this plugin but have been waiting to use it for whatever reason. So buckle up because we are going to start using it people!
Install this plugin on your site so you are ready. Don’t worry about anything else right now. Come back tomorrow after you have stewed on all things SEO and I will walk you through the setup. Ok? Remember, I said we are taking this in bite-sized chunks. You don’t need to neglect the dishwasher, laundry monster and whiny toddler today for the sake of SEO. –>Tweet This!!
Task 1: Install WordPress SEO by Yoast. Then come back tomorrow to see how to optimize this plugin.
What’s next? Well, after I teach you about the plugin (aka the “easy” button) I will take you through each of the 4 ways to start optimizing SEO. I will explain what they are, why they are important and how to do them. I will also show you how the easy button makes them totally manageable for you, the Mommy blogger who simply does NOT have time to be techie SEO guru.
How does that sound?
Now, before I head over to a new post and start writing part 2, do you have any questions for me that I can answer throughout this series?