The following is a guest post from Sarah Mueller of Early Bird Mom. One visit to her blog and you will see she clearly knows how to make her blog Pinterest-friendly! We all have much to learn from her! Thanks for guest posting for us Sarah! To see the other post she wrote for us, click here.
I am so excited to be posting at Christian Mommy Blogger today! I’m writing about one of my favorite online places to hang out: Pinterest. If you’re not familiar with Pinterest, take a peek at my post on [how to make your blog Pinterest-friendly] for an introduction.
Once you’ve made it easy for people to pin from your site, you have to give them something “Pinterest-worthy.”
Often that’s as simple as a great image that goes along with your post. But you can really add some punch to your posts (and help them to get re-pinned) by adding a few extra touches.
Why spend extra time creating a great pin?
Once your image is on Pinterest (pinned by you or someone else), it is competing with dozens of other images for attention at any one time. Readers may see your image for just a fraction of a second along with a bunch of other pins.
If you want your pin to be clicked or repinned, you need to spend extra time helping it to stand out in the crowd. Skipping this task may make the difference between a post that gets forgotten in a day and one that goes viral.
What makes an eye-catching pin?
For me, it is a simple formula:
Great image + Overlay + Headline = Eye-catching pin.
I may not be a graphic designer, but I can do that! I use this simple process for all my pins. I use Picmonkey to create my pins. I like Picmonkey because it’s free, it’s easy to use, and it has great fonts and options. I’ll show you this process using a pin I created for my post on my Super Simple Laundry System.
Here are my simple components of a Pinterest-worthy graphic:
- Start with a great image – something that somehow relates to your post. Quality is key – stay away from blurriness and dark images.
- Add an overlay. This is a fancy term for a shape that is placed on top of your image. Use gray, white, or pick a color from your image. Fade the overlay a bit to let some of the image show through
- Add your headline. You can use two contrasting fonts or colors for added emphasis. Just don’t go too crazy here!
- Don’t forget your blog URL. I put mine in a corner in a smaller font.
Decide what dimensions you want your image to be. Picmonkey can scale your image when you save it. According to the Pinterest Cheat Sheet to Image Sizes, the optimal size for an image is 600×600. If your image is longer than this, that’s fine; Pinterest will allow it to scroll.
Now save to your computer and upload your pin to your post. Make sure to include a description in the ALT tag. This step will pre-fill the pin description when someone pins to your site, giving you some more control in the pinning process.
Done! You’ve just made a Pinterest-worthy graphic!
What not to do:
- Don’t crowd too much text onto your image. You don’t want the words to be so busy that they can’t be quickly read.
- Don’t cover up the best part of your image with your headline or overlay.
- Make sure there is enough contrast between the text and the overlay. Otherwise, the words will be difficult to read and not at all eye-catching.
- Don’t stop in the middle of your work. Picmonkey doesn’t allow you to save your work and re-edit it later. Once you get your process down to a simple system, it’s quick to recreate your pin if necessary to make some more edits. I’ve had to do this a couple times.
Not all great pins need text.
Often, an amazing image will speak for itself (especially if you have a powerful description). Play around with your images until you come up with a style you like.
Initially, it took me forever to create a graphic like this for a post; now I can whip one up in 10 minutes or less.
Pinterest is full of eye candy; with a little work, you can help your own pins add to the fun and bring traffic to your blog.
If you haven’t already, make sure to read my previous post on [making your blog pinterest-friendly in 3 (or 4) simple steps.]
Do you have any questions about creating pins? Let’s chat in the comments!
Photo by D Sharon Pruitt