Last week, we talked about 9 key places to put an email sign up form on your blog. Capturing email addresses is one of your most powerful tools as a blogger. We talk in depth about why email addresses are so important in our eBook, Intentional Blogger.
As a blogger, your content is important to you. You want our posts to be seen and read. One way you can do this is creating an email newsletter for your blog.
An email newsletter:
Pushes readers to your blog by promoting your best posts. Not everyone uses Facebook, Twitter, Google+, etc. However, most everyone uses email. By creating an email newsletter for your blog, you’re sending your content to your readers in an easy way.
Lands in the inbox of your most engaged readers. If someone is asking for you to send information to their email address, then they are serious about your content and wanting to hear from you. They are ensuring they never miss a post. So creating an email newsletter means you’re sending your posts to the people who definitely want to read them.
Gives your reader a clear call to action. Since they want to read your content, they are more likely to click through to your website. This is great news for you!
Makes your blog easily sharable. Emails are easy to forward … to a lot of people at one time! This is a great way for your readers to do some of the work for you to get the word out that you exist … and are totally amazing!
By creating a newsletter, you are growing your community and building loyalty since email is so personal. Email newsletters are a great way to make your blog more reader friendly.
We use a weekly newsletter to promote our posts from the week. You can subscribe to our weekly newsletter to see how we do it.
Do you use an email newsletter for your blog?
This post is part of our 31 Days to a More Reader Friendly Blog series. See all the posts here.