How to Develop a Mission Statement for Your Blog

This post is part of our series, How to Take Your Blog to the Next Level. You can see all the posts here.

Your blog needs a mission statement whether you’ve been blogging for a while or you’re just getting started.

What is a Mission Statement?

A mission statement is an official statement of the aims and objectives of a business or other organization. {Source}

A mission statement doesn’t just explain what your blog is about. A mission statement takes your blog to the next level by explaining your aims and objectives.

Why Do I Need A Mission Statement for My Blog?

Creating a mission statement for your blog helps you to hone your niche, your focus, and it is the litmus test for all decisions you make regarding your blog. A mission statement will provide wisdom when an offer comes your way to join a mastermind group, partner with a company as an ambassador, take part in joint series, and more. Every decision you make or opportunity you take for your blog should be analyzed alongside your mission statement. Your mission statement is your non-negotiable. It is what you stand by 100% and what you want your blog to stand for. You need a mission statement for your blog because it is the road map by which all decisions can and should be made.

How Do I Write A Mission Statement?


First things first, pray, pray, pray! I am convinced that everything we do should be an outflow of our love for Jesus Christ our Savior and in fulfillment of His perfect will for our lives. Is blogging part of His plan for you? If the answer is yes, then ask Him what He wants from you in your humble little corner of the Internet.


Now dream a little bit. What are you passionate about? What do you want to accomplish with your blog? Or better yet, how do you want others to see your blog? What words do you hope will describe your blog someday? Allow your brain to … well, storm! Jot everything down you think of! Don’t be afraid to dream big, huge, enormous dreams!


Now take your brainstorming session and put it into an actionable mission statement. Don’t worry about perfection. Just take a few sentences to lay it all out in a concise way what you’re trying to accomplish with your blog. Develop a mission statement that will remind you why you started this journey, encourage you to persevere when the going gets tough, and inspire you to succeed.

Examples of a Blog’s Mission Statement

At Christian Mommy Blogger it is our deepest desire to educate, encourage and energize your eMinistry. We long to strengthen you in the Lord and help you find your voice so you can better sing His praises.

The mission of Intentional By Grace is to equip women with the tools and inspiration necessary to make it impossible to not think about God. We desire to bring women behind the curtain of our lives and come alongside them, encouraging them to step out in faith and discover what God has planned for them. We do this by sharing our struggles, our gifts, our hearts, our passions, and we share all of this by the grace of God.

By His wounds, we lived transformed. Therefore, Butterfly Ministries, LLC is designed as a means to spread the Gospel to the ends of the earth. With a specific focus on Women’s ministry, the many facets of Butterfly Ministries, LLC will grow, encourage, educate and inspire women across the globe. We aspire to take the philosophy: “making it impossible not to think about God,” to the ends of the Internet, and beyond.

What to Do with Your Mission Statement

Now that you have developed a mission statement for your blog, post it anywhere someone will go to learn more about your blog. We have posted our mission statement on our blog’s about page, Facebook, Twitter, in our Media Kit and on our business webpage.

In addition, you can print your blog’s mission statement off and place it in your blogging notebook or somewhere else you can refer to often. As your blog grows, your goals will evolve (Nikki will talk about these tomorrow) along with your mission statement. Don’t be afraid to revisit your mission statement on a yearly basis and be willing to revamp, revise, or recreate altogether, if necessary.

Now it’s your turn! Do you have a blog mission statement? Share it with us in the comments. If you don’t yet have a mission statement, create one, then come back and tell us about it!

This post is part of our blog series, How to Take Your Blog to the Next Level. Come back tomorrow for the next post in our series regarding how to develop goals for your blog.

About Leigh Ann


  1. Great how to Leigh Ann! Developing a mission statement truly makes blogging so much easier! I can say “No, doesn’t line up” and not feel guilted by not participating in everything! It keeps me from overextending and it holds me accountable!

  2. oh i am horrible coming up with stuff like this.. but i will sit..pray..think …and try to come up with something.
    It makes complete sense to have one.

    • Nikki (love your name, clearly!),

      It has made such a big huge difference in our blogging life/career/ministry. We can prioritize, make decisions, and grow based on a few sentences!

    • I’ve found it to be much easier than I expected. Just don’t focus on perfection. Just get all your thoughts down on paper and then summarize it. :)

  3. I have one (posted here but I’m still working to make it more clear. I know what it is, but I’m not totally satisfied with how I have it written down.

    I DOES make it easier to blog. It helps to provide a filter and a focal point to my writing.

    • Susan, I looked at your blog. Very cute and you are in deed very happy :) From what I read, is this your mission statement? “My passion and mission in life is to encourage other moms to find joy in everyday motherhood.”

      It is such a great start! It leaves it open enough that you can measure what you do for your blog by answering the question “Is this post I am writing encouraging other moms to find joy in everyday motherhood?” or “Is this site I am guest posting on a site that encourages other moms to find joy…”

      I think the easiest way to make it more clear could be adding the little tiny word “by” at the end of what you have and coming up with one more sentence. “By” teaching them about Jesus? “By” fun recipes, tips, and tutorials” You get the idea…how are you going to show us and encourage us?? By answering that you will then have an actual mission to follow…with steps!

      Thanks for sharing!

  4. Yes! That’s exactly the advice I needed. Thank you. I appreciate you taking the time to visit my site and review what I had already written. It helps to have a fresh view and feedback on it.

  5. Not sure how to add a “home” tab to my blog or anything… but here is the mission statement I have so far….

    At WoW, the goal is to push women to be in Worship of their creator and to bring him glory: through the way we love our husbands, raise our children, run our homes and ministries and most importantly, through our intimate time going deeper with the our Savior, Jesus Christ.

    Am I on the right track?

  6. I really appreciate this new series. I worked on my mission statement, and this is what I have. I would love your input.

    · To provide information for parents, especially mothers, related to health, breastfeeding, nutrition, parenting, and faith.
    · To encourage parents to make the best choices for their children and their families.
    · To consciously realize that the best choices will be different for each family because God made each of His children with unique gifts and strengths and each family to be a mini-body of Christ.

    • Natline, this is a great start! I love your focus (I need to read your blog!). I would just add “by _______” at the end of each of those sentences to tell HOW you’re going to do these things. :)

  7. Good insights! I made a mission statement already, but this is still very helpful. Maybe I’ll go back and edit???

    • We revise ours, or at least give it a critical evaluation, once a year. It never hurts to take another look, but that doesn’t mean you have to change a thing! :)

  8. Thank you for this!

    My blog has recently turned a corner and heading into a different direction than originally planned. God has been pressing on my heart that in all things I should be acknowledging Him- and that includes blogging!

    I’m still drafting my mission statement but would love to get feedback once it’s complete.

    Thanks again!

  9. My mission statement is: I want to encourage mother’s to keep their focus on God and their children, not their messy homes. Thanks for helping me to condense all I want to do with my blog. Now I feel like my blog has a clear focus.

  10. I know this post is from a little while ago… but I’m excited about finding your blog and you’ve inspired me to write this mission statement.
    My mission
    - to visually inspire mums with craft and home design for young children by sharing tutorials and making projects, beautiful products and designers.
    - to encourage mums to look to and point to Jesus in all aspects of their awesome calling by exploring Bible verses and sharing great resources.
    What do you think? So much to do!

  11. I have enjoyed reading your blog and this post is right on time for the season I am in. I’m ready to revamp my blog. Here’s my mission statement for Sow Life:

    To sow seeds of life into the hearts of woman across the nations. By taking golden opportunities to share my journey, spread the gospel, encourage the broken hearted and proclaim liberty to the captives, I will inspire women to fully turn their hearts to God and to put Him first in every area of their lives.

  12. Thank you for sharing this post. I am new to blogging ( I think I have 7 posts on my site) I have been at a standstill for a few weeks. I was thinking it was because I had been babysitting the grandsons, niece and nephew and planning for and having our Family Reunion. But, almost 2 weeks after all was said and done I’m still not blogging again. I have taken pictures of food I’ve prepared but the words won’t come. So, I think this is a God thing. He sent me to you, to find direction and guidance. I have started a Mission Statement. It’s really kind of short and maybe not so sweet. (Which is unusual for me, ’cause I’m a Texan and we usually have to dance around a few bushes to get to the point) But I’d like to share what I’ve come up with so far, and I’ll probably revise it. But, I just wanted to say Thanks for your post and I’ll be reading the rest of the series and looking for insight and leaving more comments. <3 Kim

    Mammy2Grammy's Mission Statement.
    Based on 1 Corinthians 13:13
    At Mammy2Grammy it is my desire to share my FAITH in God, my new found LOVE at 50 something. My LOVE of Home, Family and Friends. It is my HOPE that you will find a comfortable spot to sit with your Diet Dr. Pepper, Coffee or beverage of your choice and spend some time with me. That you will find an encouraging word, a recipe, or a smile to take with you when you leave. That you will come back to visit again soon.
    OK there it is. Off to the next post. <3 Kim

  13. Thanks guys for being a real blueprint for today’s Christian blogging. I myself have just started out in this world of blogging and speaking. I also hope to reach the level Jesus has called for me.
    Thanks so much again and God bless you guys

  14. Thanks for sharing this! I quickly revamped my About me page to include a mission statement! Thanks a lot :)
    Here is my mission statement.
    Walking in the Word is a tool to study the word of God, memorize them and apply them in the daily walks of life. There is no greater joy than the one that we experience when we are enlightened by the depths of His revelation within the pages of the Bible.


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