How to Develop a Mission Statement for Purposeful Blogging

The following is a post from Jenni Mullinix of Live Called:

I think we all want to be effective bloggers that communicate clearly and purposefully. For quite a while, I felt that my blog lacked direction, which led to ineffective ministry. One of the most effective ways to begin more purposeful blogging is to have a vision for your ministry and create a mission statement. Even if you already have one, you may benefit from reviewing the tips below, especially if you feel like you are lacking direction in your writing. You may just need to re-define your vision!

1. Pray - If you are a Christian, whatever you are writing about can be used to give God glory and direct others to Him. Seek the Lord for direction and the vision HE has for your blog.

2. Ask Questions - Brainstorm using some of these questions (or make up your own): Who are you trying to reach? What is your end goal? What do you want to inspire your readers to do? Why do you want to write?

3. Create a Statement - Using the answers from your questions, write a sentence or two that sums up your ministry as a blogger. It can be general or more specific, depending on your ministry vision.

4. Pray - Yes, I know I already mentioned this, but it is so important that I must repeat it. Often we have ideas that are good, but not quite what God had in mind for us, as I have learned. Once you have your mission statement, take it before the Lord. This is good to do on a regular basis anyway, as our ministries may change during different seasons of life.

“The mind of man plans His ways, but the Lord directs his steps.
-Proverbs 16:9

To give you an example of how to put these steps to use, I will share how I came up with the mission statement for my blog, Live Called.

I knew that, as a writer, I wanted to encourage and equip Christian women. I prayed that God would give me a more specific vision for my blog. After answering the above questions, I knew that I wanted to reach out and inspire women in their roles as wives, mothers, and homemakers. The Lord guided my thought process through prayer, Bible study, and reading a few Christian books. I ended up with a general ministry vision for myself as a writer and a more specific mission statement for my blog.

“As a writer, my goal is to encourage and equip women to live for the glory of God in every season of life.”

“The mission of Live Called is to inspire women to live called for the glory of God by encouraging and equipping them to cultivate cross-centered hearts and homes.”

While these steps are simple, they will require a lot of thought, time, and energy. However, I believe you will find that having a solid mission statement will allow you to write with a clearer purpose, which will result in more effective ministry. {Tweet this}

May our written words bring glory to God by directing hearts toward Him!

Do you have a mission statement? Share in a comment!

About Nikki


  1. Great suggestions! I have kind of a dual-mission-statement. Part of it is my general purpose in writing: to proclaim the Word, be instant in season and out of season, and teach what accords with sound doctrine. That was the easy part. :)

    Coming up with a more specific mission for my blog took a while. I read, and brainstormed on paper, and asked for suggestions – and finally found what I wanted with Romans 12:12. My blog’s mission is encourage Christians to “rejoice in hope, be patient in tribulation, be constant in prayer.” Having that verse really helps narrow down what I write about, and what outside links I share with my readers.

  2. Devin Rose says:

    Oh my, Jenni. I have to tell you, this article has totally smacked me in the face…in a good way, of course. Thank you, thank you! I literally decided YESTERDAY I for sure wanted to have a go at blogging & have been doing tons of research. Your words have totally spoken to me about my direction. I’ve prayed & prayed & I know The Lord guided me to this page. I’ve been focusing on what me, myself & I, not to mention the world, wants to hear instead of what’s really on my heart…creating a Christ-driven blog. It may not seem like it, but you’ve made a world of difference!

  3. This is my tagline…My blog is “my personal chronicle of finding God’s beauty in the messes of my life: my marriage, my mothering, and my relationship with Him! ”

    But, it’s much more eclectic than others for the very reason that I find life to be messy and I don’t feel like it can fit into one little statement or box. I found the idea of a mission statement to be rather disheartening at first, but through writing was able to find some clarity in this post, which ultimately led me to my tagline:

  4. I just posted my Mission Statement!

    “To engage Christian women by having open and honest conversations of matters of the heart, which are to include: faith, confidence, good stewardship, health, style, marriage, motherhood, and friendship.”

    I read a few of your older posts on the subject and have been thinking it over for a couple of weeks now. Today I launched a new blog design and officially posted my mission statement =)


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