We had a very awesome Twitter party last Tuesday. We chatted all things holidays and we can’t wait to share the wealth of information that you all had to share and what we gleaned from it!
Today we are tackling the question: “How often should you blog during the holidays?”
Are you planning to blog more or less during the holidays?
I try to blog regularly regardless of the season – several times a week. #intentionalblogger
— Melissa Ringstaff (@MelissaRingstaf) November 6, 2013
Almost all of you said you were planning on blogging less due to craziness that holidays bring. @MelissaRingstaf had a great point though. For those of you (or us, we battle this too) who struggle with inconsistency, you may find it easiest to set a plan for blogging year round, and stick to it. Nothing develops a habit like doing something consistently.
Now this tweet from @DaigleGabrielle is another fabulous point. If you decide to blog the same (or even more) during the holidays, you can try to cut down on your overall time on the computer. Perhaps you don’t do as much with social media, link up less frequently, or perhaps you write shorter, more concise posts.
Our take on more or less?
We are somewhere right smack dab in the middle. We strive for consistency and post a minimum of 3 days per week. We don’t feel the holidays should merit fewer posts from us. We do however understand that traffic during the holidays is much slower than any other time of the year.
In between dinner parties, snow men, hot chocolate, feeling like a stuffed turkey, traveling, tons of family time, football and decorating, you may still try to grab some computer time. Likely, that computer time will be browsing for gift ideas, recipes, or online shopping.
You probably won’t read a 1,000 word post (Ok, I get it. I will try to keep this one shorter!). So to sum up, we keep our posting the same however, we compromise by taking a vacation between Christmas and New Year’s. We will still have posts planned and scheduled (more on that later!) but we won’t be active on our sites during that time off.
How many times per week do you plan on blogging?
We heard others of you say 2-3 times max. (One said twice a week is normal so they may increase to three). In fact, the majority of you blog an average of 3 days per week. In regards to whether your readers will read more or less during the holidays,
Our take on how many times per week:
As I mentioned above, we blog the same. If we err on one side or the other, we would blog less. We think 3 days a week is great, capturing the highest traffic days (earlier in the week for us). Remember grace, sweet sisters. We should focus on the true meaning of these holidays. Being thankful for all we have and then preparing to celebrate the birth of Jesus. Don’t let your desire for consistency, nor your goals for your blog to push you over the edge. (Oh, that darn figurative edge). The holidays tend to come with a lot of stress. Don’t let your blog contribute to that. It leads to burn out.
Set your goals, and be realistic.
When we talk about goals ’round here, we say “Make your goals work for you, not the other way around.” Holidays are no exception. In fact, as you can tell from what I have said thus far, it is more crucial during these busy times.
Review your traffic last year during the holidays. How does it measure up to other months of the year? If you have little to no traffic during the holidays, let your blog schedule and goals reflect that understanding. Don’t feel as though you need to increase your posting frequency because you are trying to increase traffic. The holidays are not the time to do this. Know that even “huge” bloggers struggle with their traffic during these months.
Once you have reviewed your traffic, set a realistic plan and stick to it. Then, remember grace if you don’t stick to it. Don’t let yourself feel guilty if you opt to go skiing (or read a good book in the lodge) instead of blogging. Savor this time of the year and try to take the stress out of it. If you are a new blogger and you haven’t yet gone through a holiday season, try asking some others in your niche what you can expect.
Dolly sums it up nicely:
Q2: I will probably BLOG less, but PREPARE more. Planning and being an #intentionalblogger is key!
— Dolly (@dollybigelow) November 6, 2013