Building your email list should be of the utmost importance as a blogger; yet, it is often the most overlooked method of marketing. We think building your email list is so important that we dedicated an entire chapter to this idea in our eBook, Intentional Blogger.
How do you get more email subscribers?
Use more email sign up forms.
You want it to be as easy as possible (and as obvious as possible) to sign up for your email list. You don’t want visitors to have to work hard to follow you. Nothing is more frustrating than finding a new blog whose content you want more of and having to search all over for a way to subscribe!
Below are nine key places to put an email sign up form to help make your blog more reader friendly.
1. Top right corner of your blog
This is a prime spot for an email sign up form. Visitors expect an option to be available here. Moving it down your side bar will limit the number of sign ups. Consider whether the ads you place above the email sign up form is truly worth it.
2. Footer of blog posts
I usually don’t decide to subscribe to a blog before I have read some content. An email sign up form at the bottom of a single blog post is a great way to capture a visitor while it’s still fresh in her mind that your blog is amazing!
3. RSS footer (seen at the bottom of your RSS feed)
For those who are subscribed by RSS, we want to convert them to our email list. RSS readers get our posts, but we want to be able to send them extra information occasionally. Add an email capture at the bottom of your daily RSS feed.
4. On your “About” page
Your about page is one of the most highly trafficked pages (most likely). People want to know what your blog is about and so they head to this page to find out. Why not give them the option of subscribing while they are there?
5. On any other static page that readers frequent
Do you have a series page? Add a subscribe option to your frequently visited pages.
6. Pop-up box for first time visitors
Not everyone agrees (or likes) a pop up email capture form. However, it is the single most effective way we capture emails across our network.
7. Footer of your website
If someone makes it to the footer of your website, they like your content (or are at least VERY interested). Add an email sign up form so they don’t have to go searching.
8. Feature bar
9. Header of your website
We recently moved our email sign up form to the header of our website. Second only to the pop up, it s highly effective at capturing emails!
You want to make subscribing as fluid and simple as possible. Take some time to consider your web page flow of traffic. Then, implement your call-to-action strategy to fit your needs by adding email capture forms to make your blog more reader friendly.
Now it’s your turn! Where do you place your email capture forms?