This is a post from contributing writer Jenni of Live Called:
When researching strategies for writing great blog content, you will usually come across two different groups of experts with polar opposite opinions.
One side suggests that you should focus on writing for your readers. You are to imagine and create your ideal reader and write every post to that person. This helps you stay focused and keeps your content from jumping all over the place. This approach can earn you a large number of followers and post comments, however, you may get bored or lack passion for what you are writing.
The other camp states that you must write for yourself in order to draw a crowd. This approach allows you to write about whatever you want, which means you will be passionate about your writing. However, it will be tempting to only write when you feel like it, which may lead to a loss of readers due to inconsistency in posting.
I think it is important to find a balance.
While you should write what you are passionate about and stop worrying about what people think of your writing, you also must meet a need of some sort in order to gain readers. People won’t read your work if they aren’t getting anything out of it.
Finding a balance can lead to successful content, but I think there is another approach that most writers fail to explore. I believe the key to writing fantastic content is to write for God. You may think this sounds a bit ridiculous, but I have found it to be the most rewarding approach.
As Christians, we are called to do all things for the glory of God, whether we are writing content that is openly religious or not.
“Whatever you do, do your work heartily, as for the Lord rather than for men, knowing that from the Lord you will receive the reward of the inheritance. It is the Lord Christ whom you serve.” -Colossians 3:23-24
In context, this verse is directed to servants. However, I believe it applies to us as well. One of our main objectives in social media ministry is to serve others. And, ultimately, to serve God.
Recently, I completely started over and launched a new blog because I realized that I was too focused on writing what I thought others wanted to read instead of what I believed God wanted me to share. So, I started a different blog with a new focus.
I will admit that it was a little scary. I was afraid that I would lose my readers. That I wouldn’t succeed. However, I realized that there is no risk if I am following God’s will. Although there are times that I still struggle with my people-pleasing tendencies, I have found that consistently reminding myself that I am writing for the glory of God has helped me stay focused. This focus has enabled me to write quality content that blesses my readers.
Whatever you are writing about on your blog, I encourage you to write it for God. He is the one who gave you the talent, so be sure to use it for His glory. You will be blessed in many ways when you do.
Who do you usually have in mind when writing?
Shared at The Better Mom