Do you create visual content for your social media channels?
If not, then you should. The good news is when it comes to marketing on the Web it is never too late to get started down the right road. Visual content on social media channels is without question one of the best roads to take for engaging your audience no matter what niche audience you company is attempting to reach.
Then you need to learn about the top tools that you can use to streamline the design process. These tools will make it easier for you to create multiple graphics for use on your social media advertising campaigns.
3 Social Media Visual Content Tools Reviewed
Driven by templates, Relay is one of the visual content creation tools that allow people to create social media images without having to perform tons of design. To get started, you need to choose the image styling based on the related template, type, platform, or shape of the image. Then, add the basic text into it.
Yes, you can even create quotable images which are also referred to as meme’s. All you need to do to succeed at this is add the source and text. If you want to brand these items, you are also able to add hashtags and website references as a part and process of setting up a website marketing strategy that works.
Additionally, Relay allows you to enter assets like logos and photos into the system so that you can reuse them when it is time to create new and different images. Compared to other visual content creation tools, Relay is great because it allows for more customization than most other platforms offer.
Relay also comes with more functions, as well as layers being made available to your social media images. As such, Relay is perfect for creating bulk sets of social images, ad sets, and series of images for featuring podcast guests.
Designfeed is the newest of the visual content creation tools available on the market today. It focuses on excellent user experiences and automated graphics. The templates, to this end, are beautifully designed to showcase every image perfectly. In the same way, the font combinations are simply amazing.
Easy to use, Designfeed works when you enter data into the system. This visual content creation tool will, thereafter, create many different designs that you can choose from. It also chooses social images from highly reputable stock libraries – such as Unsplash – based on the keywords you have entered.
Although you will be able to alter a couple of the elements, you cannot be all that picky about the design. However, there are many options available, meaning that you can create a customized personal style and add in your companies desired branding.
3. Adobe Spark
Launched earlier in the year, Adobe Spark is one of the few visual content creation tools that will allow you to create different visual types – videos, pages, and posts. Adobe Post, Adobe Slate, and Adobe Voice have all been combined to form Adobe Spark.
This suite of tools is template driven. This means that you will get to edit the different features provided in your visual content. The great thing about it is that you can alter just about everything you have created on a desktop via your mobile iOS device. As such, the product is perfectly suited for Apple users.
The pages on Adobe Spark are fully responsive. As such, they are ideally suited for promotions, travel stories, book reviews, and newsletters. You can also use this visual content creation tool to create catchy photo layouts by dragging photos in from different places.
Concluding Thoughts About Being Visually Social
Whereas PicMonkey and Canva offer the greatest customization, Adobe Spark, Designfeed, and Relay have made it even easier for social media marketers to create professional-looking visuals with less effort.
Our world is a very visual market place today. Not only do people pay the right type of attention to visual content, viewers are known to be more engaged with it.
That engagement can include your audience liking or commenting on the visual being presented to them which means you are now in dialog with them. However, perhaps even more importantly, they can share your image increasing the reach of your audience.
The best part is that all this engagement from your social networks and for your Website or blog to grow is done without cost beyond actually creating the visual content in the first place. Explore these three visual content creation tools and find out what will work best for you.
Written by Oscar Sampson
Oscar Sampson is a website consultant with over a decade of experience. He’s seen enough Google updates to know how others can prepare and survive without losing their rankings.